John Lewis has announced a significant expansion of its fashion business, led by the return of Topshop to 32 stores nationwide and the introduction of 14 new brands for the coming season.
The move forms part of a broader £800m multi-year investment programme aimed at elevating the John Lewis shopping experience nationwide. It follows the completion of a major redesign of the fashion floors at the retailer’s Oxford Street flagship, described as a brand-wide commitment to investing in the in-store experience.
Topshop returns to physical retail
From 17 February, Topshop is exclusively available across 32 John Lewis stores, marking its return to bricks-and-mortar retail after a five-year absence from the high street. Topshop is also now available via johnlewis.com and the John Lewis app.
The 32 stores are:
- Glasgow
- Edinburgh
- Newcastle
- Leeds
- Liverpool
- Trafford (Manchester)
- Cheadle (Manchester)
- Cardiff
- Nottingham
- Leicester
- Solihull
- Cheltenham
- Norwich
- Cambridge
- Welwyn
- Milton Keynes
- Chelmsford
- Cribbs Causeway (Bristol)
- Exeter
- Oxford
- High Wycombe
- Reading
- Bluewater (Kent)
- Horsham
- Southampton
- Brent Cross
- Stratford
- Canary Wharf
- Oxford Street
- Peter Jones
- White City
- Kingston
Topman is stocked in seven stores, offering a focused edit of menswear:
- Oxford Street
- Bluewater
- Cambridge
- Cardiff
- Leeds
- Reading
- Newcastle
The in-store collection comprises 130 of Topshop’s most in-demand pieces, spanning signature denim through to footwear.
To support the launch, John Lewis has planned a series of activations. At Oxford Street, customers can visit a dedicated Topshop kiosk outside the store and receive a complimentary matcha while browsing styles featured in the Topshop Times newspaper. In partnership with the British Fashion Council and aligned with London Fashion Week, the launch includes a Piccadilly Circus takeover featuring a live music performance. Further activity is scheduled in Manchester and Liverpool later this month.
14 new brands join the fashion line-up
Alongside the return of Topshop and Topman, John Lewis is introducing 14 new brands as it broadens its contemporary and premium fashion offer.
New jewellery and accessories brands include Naghedi, MM6, Missoma and CompletedWorks. Womenswear additions include Samsoe Samsoe, MOTHER, St Agni, Aje, Ida Sjostedt and Faithful. Menswear newcomers comprise Belstaff, Percival, Parlez, OAS, Patagonia and Stetson.
The retailer has also confirmed new exclusive collaborations with Amanda Wakeley, while Rejina Pyo and LABRUM return with their second collections.
In own brand, the J. Lewis menswear collection will expand into womenswear following its initial launch.
Store transformation programme
The redesign of the Oxford Street fashion floors forms part of a wider transformation of the store, with the intention of creating a premium retail and leisure destination.
The womenswear floor has been reconfigured to include an elevated zone dedicated to premium brands. Work on the menswear floor is scheduled for completion in the coming months.
The investment programme also includes the rollout of a multi-sensory Beauty Hall concept in Liverpool and the introduction of a Gifting Emporium and Home concept at Bluewater, as part of a broader strategy to reposition the John Lewis estate.
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