UGG staged Sunroom, an immersive London experience developed around its Spring/Summer 2026 Golden Collection, at Boiler House on Brick Lane. The temporary activation combined product presentation with spatial design, workshops and live music programming.
A Light-Led Setting For Product Presentation
The environment drew on references to the California sun and the sole motif associated with the footwear brand. Within the industrial venue, the UGG installation incorporated a large illuminated form, a sun graphic applied to the floor, projected branding and worktables arranged for creative activity sessions.
London-based music collective Nine8 shaped the experience from concept, overseeing sound, programming and community-led elements. Its involvement placed music and participation alongside the collection, positioning Sunroom as a live brand environment rather than a conventional product presentation.
Creative Participation And Live Programming
The invite-only opening evening on 15 May featured workshops led by Nine8, a DJ set from Rickinzi, drinks served by Campari and a live performance by Zara Larsson, followed by a closing DJ set from Reenie. Attendees included Hamish Powell, Sasha Keable and SayNow.
The public programme on 16 May included a cyanotype collage lab, accessory customisation using screen-print and heat-press techniques, and a collaborative live sound and beat-making studio. The music line-up included DJ JJESS, a live opening performance shaped by Nine8, a performance from Sasha Keable and a closing DJ set from ELLADHC.
Integrating The Golden Collection
UGG presented the Golden Collection within the wider setting, integrating summer footwear into the spatial and cultural programme. Product styles identified in the supplied material included the GoldenGaze Embossed Ankle, GoldenGlow Toggle and Heritage Utlity Axoid.
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