Champion and JAB are launching a collaborative capsule collection with a one-night Shoreditch experience ahead of JAB’s forthcoming EC1 performance club in Moorgate.
The activation will take place on 11 June at SpaceUnlocked in Shoreditch, where the collection will make its debut before launching online through JAB’s Shopify store.
The collaboration brings together Champion’s sportswear heritage with JAB’s performance-led boxing culture. The limited-edition apparel range is inspired by the golden era of boxing and mid-century athletic design, combining athletic silhouettes with vintage-inspired detailing and relaxed tailoring.
Rather than presenting the collection through a conventional retail launch, the Shoreditch event has been designed as an immersive brand environment. SpaceUnlocked will be transformed with a co-branded boxing ring, campaign installations, vintage-inspired memorabilia displays and a pop-up bar serving complimentary electrolyte cocktails.
Guests attending the evening will also be able to take part in JAB-led boxing classes in the venue’s basement training space, bringing the club’s fitness offer into the activation itself.
The capsule collection has been developed to move between training and everyday wear, reflecting both brands’ interest in performance, style and community-led sports culture.
“There was an immediate connection between Champion and JAB. Both brands are rooted in the heritage of boxing and that nostalgic energy from the sport’s golden era. We wanted the collection to feel authentic to that world. Timeless, worn-in and performance-led, but still elevated enough to live beyond the gym.”
Hannah Steele, Brand Director at JAB
“Champion has always been rooted in sport, but just as importantly in the culture that surrounds it. This collaboration with JAB felt instinctive. There’s a shared respect for boxing’s heritage and a clear, modern perspective on how performance lives today. The capsule reflects that balance. Pieces that honour our legacy while speaking to a new generation moving fluidly between training, community and everyday life.”
Chris Haggarty, Champion Europe
The activation also acts as the first public moment for JAB’s forthcoming EC1 performance club, which is scheduled to open in Moorgate in autumn 2026.
The new 20,000 sq ft JAB EC1 club will expand JAB’s current offer with dedicated boxing studios, an open performance gym, reformer Pilates, recovery facilities, restaurant-led hospitality and expanded wellness spaces designed around modern athletic culture.
The Champion and JAB capsule collection launches on Wednesday 11 June, with prices ranging from £32 to £75.
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