Minka Dink, the London-based womenswear brand, is set to open its second pop-up at Sloane Stanley Estate on King’s Road in Chelsea. The three-week pop-up, located at 324-326 King’s Road, will span 1,728 sq ft and showcase a range of the brand’s best-selling collections alongside an exclusive first drop of its SS25 collection, available only in-store.
Originally launched as a passion project during the pandemic, Minka Dink has built a reputation for timeless, versatile clothing that transitions seamlessly between seasons. Popular items such as the Bibi Blouse, Lila Jeans, and Evie Cardigan will feature in the pop-up, reflecting the brand’s commitment to stylish yet accessible fashion.
This second pop-up underscores Sloane Stanley’s role in supporting digitally-native brands looking to explore physical retail. The estate has previously provided a launch platform for names such as Chinti & Parker, Prochaine, KayaNuka, and Seraphina, reinforcing its position as a key retail location in Chelsea.
Hannah Grievson, Property Director at Sloane Stanley, commented: “Minka Dink achieved so much success during its first ever pop-up with us here last year, and to host its second pop-up is a real testament to the opportunities we provide for independent brands to thrive. Entering physical retail can be a daunting experience, especially for brands that have built a strong following on social media, and our role is to make it that little bit easier, providing guidance and support at every level.”
Minnie Royden, Founder of Minka Dink, added: “King’s Road has always felt like the ultimate location for our pop-ups. Our customer loves shopping here, and we absolutely love the area and the incredible surrounding brands. It always feels like the perfect fit for Minka Dink, and it’s been fantastic to partner with Sloane Stanley, who have played an active role in our first experience of physical retail.”
Further expanding the retail offering on the estate, Pepites has also launched a pop-up at 281 King’s Road. The curated boutique brings together a selection of European and international brands, including Liv Bergen, Karma Koma, Diaperis, and Riviera, offering a mix of womenswear, accessories, and jewellery. The addition of Pepites further highlights Sloane Stanley’s proactive approach in attracting diverse and unique retailers to the area.
Sloane Stanley Estate is represented by Miles Commercial and Levy Real Estate.
