Swarovski, the renowned crystal and luxury brand, celebrated the opening of its new flagship store on Fifth Avenue, New York City, in a dazzling event that also marked its exclusive collaboration with SKIMS, the fashion brand co-founded by Kim Kardashian. The event, held on Tuesday, November 7, 2023, at 680 Fifth Avenue, was a glittering affair that brought together celebrities, fashion insiders, and media personalities.
The celebration was led by Swarovski’s CEO Alexis Nasard and Creative Director Giovanna Engelbert, alongside SKIMS CEO Jens Grede and Co-Founder and Creative Director Kim Kardashian. This event not only signified the opening of the flagship store but also highlighted the unique partnership between Swarovski and SKIMS, showcasing a fusion of luxury crystal craftsmanship and contemporary fashion.
The guest list was a who’s who of the fashion and entertainment world. Celebrities such as Emma Roberts, Anna Della Russo, Ashley Graham, Billy Porter, and Gwyneth Paltrow graced the event, adding to the star-studded ambience. The presence of these notable figures underscored the significance of the occasion in the fashion and luxury retail industry.
The event kicked off with an opening set by Blond:ish, setting the tone for an evening of glamour and celebration. Attendees experienced first-hand the elegance and sophistication that both Swarovski and SKIMS are known for. The collaboration between these two brands represents a bold step in luxury fashion, blending Swarovski’s iconic crystal work with SKIMS’ innovative approach to comfort and style.
Located at 680 Fifth Avenue, the new Swarovski flagship store is set to become a landmark destination for luxury shopping in New York City. The store promises to offer an immersive shopping experience, showcasing the full range of Swarovski’s products, from jewellery and accessories to home decor and collaborations.
This event not only celebrates the opening of a new retail space but also the evolving landscape of luxury fashion collaborations.