Designer Outlet Swindon is set to strengthen its sports and outdoor offer with the opening of a new store from performance brand Columbia, as the scheme continues to evolve its retail mix.
The 2,034 sq ft (190 sqm) store, due to open on 26 March, will stock Columbia’s year-round assortment across apparel, footwear, hiking and ski categories for men and women. The offer will include products featuring the brand’s proprietary technologies designed to provide protection across varying weather conditions. The launch forms part of Columbia’s ongoing outlet expansion strategy.
The addition of Columbia will build on the centre’s existing line-up of sports and outdoor brands, including Mountain Warehouse, TOG24 and Trespass, further consolidating its position within the category.
The scheme is managed by Global Mutual, which continues to evolve the brand mix at Designer Outlet Swindon to attract a broad range of international operators.
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