Vanilla is set to make its regional debut at Queensgate Peterborough, signing for a 3,622 sq ft store on the shopping centre’s upper mall.
Due to open this autumn, the store will bring together the fashion retailer’s two womenswear propositions, Blue Vanilla and Pink Vanilla, under one roof.
Pink Vanilla is aimed at shoppers aged 12 to 24 and will carry trend-led clothing and accessories, while Blue Vanilla offers a broader womenswear range spanning everyday and day-to-night pieces.
The Queensgate Peterborough opening will add to Vanilla’s ten existing UK stores and places the retailer alongside fashion brands including H&M, Superdry and River Island, as well as Frasers and Sports Direct.
Building on Recent Investment at Queensgate
The signing follows a period of investment in Queensgate’s retail offer. Primark, Boots and Vision Express have recently completed store refurbishments at the centre, with the three projects contributing to more than £3 million of tenant investment across over 100,000 sq ft.
Frasers Group has also expanded its presence at the destination, opening a 60,000 sq ft store in December 2025 bringing together Frasers, Sports Direct, USC, Jack Wills and GAME.
Sovereign Centros from CBRE acts as appointed asset manager for Queensgate owner Invesco Real Estate, while CBRE and Time Retail Partners are the centre’s letting agents.
The Vanilla store is scheduled to open at Queensgate this autumn.
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