Flannels and The North Face have unveiled a new in-store concept to coincide with the launch of the SS26 Red Box collection, now live at Flannels’ flagship stores in Leeds and Liverpool.
Designed and delivered by creative agency Syn, the installation introduces a premium, fashion-led environment intended to bring added theatre to the retail experience, while remaining fully shoppable and visually shareable.
The pop-up responds to a new generation of luxury consumers who move between technical performance and lifestyle expression. Positioned at the intersection of premium retail and contemporary youth culture, the space blends high-end retail conventions with a more dynamic, fashion-focused approach.
Industrial detailing is balanced with bespoke upholstery to create a lifestyle-led expression of the brand. A strong use of red defines the installation, forming a literal ‘Red Box’ within the store through high-pile red carpet and custom-printed PVC curtains, while remaining aligned with Flannels’ refined and modern aesthetic.
The SS26 collection is presented through a combination of digital screens, printed lookbooks and curated props, ensuring products remain elevated and easy to navigate. Central to the installation are oversized totems showcasing key pieces from the range, combining large-scale campaign imagery with integrated digital content to create clear focal points.
The activations are open for a limited time at Flannels Leeds and Flannels Liverpool.
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