New Look has announced plans to open its largest concept store at Metrocentre, marking a further step in the brand’s evolving omnichannel retail strategy.
The new 11,000 sq ft space will introduce the retailer’s omni-hub format, designed to integrate digital and physical shopping journeys. The opening follows continued momentum from Club New Look, the brand’s first loyalty programme, which has surpassed one million members and is contributing to incremental customer growth. Alongside this, ongoing investment in customer data is enabling more personalised experiences across both online platforms and stores.
The Metrocentre launch builds on the earlier introduction of the concept at Bluewater, where New Look trialled dedicated service hubs, showroom environments and enhanced digital functionality aimed at improving the connection between online and in-store shopping.
Omnichannel Store Format Rollout
Following positive customer response, the retailer is now progressing with a wider rollout of the format across its estate, with further concept store openings planned later this year.
New Look has traded at Metrocentre for 20 years, and the relocated store has been designed to provide an updated retail environment supported by integrated digital services. Features include click and collect, self-service e-commerce drop-offs, order-in-store showroom capabilities and digital browsing displays, enabling customers to access extended product ranges more easily.
Enhanced Retail Environment
Located in the Red Mall fashion hub, the store will offer an expanded range across womenswear and accessories, alongside the retailer’s 915 brand. Refurbished fitting rooms and upgraded in-store services are also intended to support a more connected customer experience.
Digital Investment Strategy
The Metrocentre investment forms part of a wider £30 million programme focused on accelerating New Look’s digital growth. This includes the use of data and AI to deliver more personalised shopping journeys.
The project reflects continued investment in both physical retail environments and digital capability as New Look develops a more integrated store portfolio.
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